Marketing Plan for Metra

So, I was thinking the other day about marketing on the train. First, I thought the way to do that would be with billboards near the train stations. Which, sure, that's a start. But, then I had an epiphany. On the train itself. But, how can we guarantee "impressions" when people have their laptops or iPods, or books to read?

Add one or two cars that have premium seating (still including handicap and emergency exits) that have comfortable seats. Each seat would be similar to airline seats--with televisions in the headrests. Additionally, the only people that would have access enter their demographic information for marketers. The televisions would be interactive in the sense that users would be required to interact with the advertising. The users would watch one ad per stop and key in their impression of the product. For this, they'd get two things. One, free rides on the train. Two, a guaranteed personal seat. But, how can we guarantee that someone who signs up actually participates?

A user would be eligible if they viewed a certain number of ads per week or month to maintain their status. Since this may be a popular service--and extremely lucrative service for Metra, they shouldn't have to worry about the loss of fare revenue. They'd make plenty of money from the marketing firms wanting research data.

Just an idea....

Let me know what you think?